In: Survey Types
18 Oct 2009Customer satisfaction is the most critical aspect of any business. How do you know if your customers are happy with your product or service? The best way to find out if your customers are satisfied is to ask them. The most systematic way to collect customer satisfaction information is a customer satisfaction survey.
The key elements [...]
In: General
2 Sep 2009You’ve been asked to conduct a customer satisfaction survey so that you can see if there are any changes in how your company’s sales department, which you are a part of, can help improve their service offerings. No one knows your department better than you because you’ve been doing your job longer and better than [...]
In: Uncategorized
17 Aug 2009A non comparative scale can also be variously referred to as a monadic or metric scale. Respondents evaluate only one object at a time and the resulting data set is either interval or ratio scale. An example of this would be if you would take an object such as an iPod and ask each respondent [...]
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