In: Uncategorized
17 Aug 2009A non comparative scale can also be variously referred to as a monadic or metric scale. Respondents evaluate only one object at a time and the resulting data set is either interval or ratio scale. An example of this would be if you would take an object such as an iPod and ask each respondent [...]
In: General
16 Aug 2009One thing that really amazes me about the Internet is the level of value it’s brought to information. Just look at Google: one of the most recognizable and powerful companies in the world. Based on what? Possession and leveraging of information. It’s an information economy, and the more information you have, the more leverage you [...]
In: General
14 Aug 2009A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn. Although surveys come in many forms, and serve a variety of purposes, they do share certain characteristics. In order for the objectives of [...]
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